Beau Tie Cosmetics
What they needed:
Beau Tie Cosmetics came to us as a bold, Black-owned beauty brand with a vision to carve out a lasting space in the industry. They had the product, they had the passion—what they needed was a cohesive brand presence and a strategy to connect with their community authentically.
Creative Direction
Social Media Savvy
Influencer Magic
Launch Execution
The mane Strategy
the mane Blueprint + the mane Character
Creative Direction
We brought Beau Tie’s story to life through a brand campaign that didn’t just showcase products but told a visual narrative of the brand’s values.
Collaborating for every shoot and every piece of content aligned with their unique identity, created a look and feel that’s unmistakably Beau Tie.
Social Media Savvy
We developed a social media strategy that spoke directly to Beau Tie’s audience, managing three social accounts to build a community that feels seen and inspired.
Through interactive stories, BTS moments, and customer shout-outs, we created a space where engagement feels natural, not forced.
Influencer Magic
Collaborating with influencers who share Beau Tie’s values, we expanded their reach in a way that felt genuine.
The launch of their ambassadorship/ affiliate program took things a step further, establishing real connections with influencers who could speak authentically to the brand’s mission.
Launch Execution
For the big launch, we strategized a blend of social media, press, and email marketing to build buzz that translated into real results.
Every piece of messaging was crafted to connect with Beau Tie’s audience, celebrating their story while building anticipation and community.
The Results:
+40%
campaign engagement
from creative direction & social media strategies
+25%
brand visibility
across three (3) social media accounts
+50%
organic mentions
via influencer collaborations
+30%
pre-launch engagement
through a successful brand event
Feeling inspired?
Let’s create something unforgettable together?